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Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions—underpinned by the world’s largest delivery network—Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With approximately 373,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.
SEM Specialist with German
Key responsibilities
• Perform Search Engine Ranking Reports
• Work with Market Representatives to provide recommendations for keyword optimization in local languages
• Take ownership of existing paid search programs and expand keyword coverage, develop compelling ad copy, and optimize Google AdWords and Bing Ads campaigns
• Perform Keyword audit and recommendations with accordance to market requirement
• Recommend optimization of PPC campaigns based on keyword performance
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
• Monitor and evaluate search results and search performance across the major search channels
• Proactively identify fact-based trends and opportunities within the marketing campaigns
• Answer ad hoc SEM questions and preparing ad hoc analysis of SEM campaigns
Qualifications
• BA/BS or Master degree (ideally Marketing, Digital / Computer Science, or Business related)
• Excellent spoken and written communication skills in English and German
• Minimum 1-year experience working as a SEM specialist for an agency or business
• Proficient knowledge of SEM tactics, keyword research and analytics with focus on lead generation and conversion to sales
• Good knowledge of digital marketing tools: Google AdWords, Bing/Yahoo Ads, Google Analytics (Marin Software would be an asset)
• Experience running and testing remarketing campaigns
• Proficient in Microsoft Excel, Word, and PowerPoint
We offer
• The ability to use your knowledge of foreign language on a daily basis at work (we serve our Clients in almost 30 foreign languages)
• Experience with a range of Clients and technology solutions which provides professional relevance
• Collaborating and learning from diverse and talented colleagues helps you “raise your game”
• Trainings and development tailored to help you achieve your potential
• Social benefit packages including: private medical care, Sodexo vouchers, Benefit sport club cards, life insurance
Please send your CV in English with reference number Wirtualne Media/00348469 via email praca.operations@accenture.com or APPLY ONLINE.