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Position: Regional Retention Marketing Manager
Location: Warsaw, Poland
Reports To: General Manager / Vice President, Retention & CRM
TIDAL
TIDAL is a global, experiential, entertainment platform built for fans, directly from artists around the world. TIDAL members enjoy exclusively curated content that directly connect artists with their fans in multiple ways. The service offers high-fidelity, CD sound quality music, high resolution video, an opportunity to discover new artists via TIDAL Discovery, and unique experiences via TIDAL X. TIDAL is available in more than 53 countries, with more than a 60 million song catalog and 240,000 high quality videos. For more information, please visit www.tidal.com.
Retention Organization
The retention team at Tidal is responsible for retaining listeners via engaging experiences and content, driven by personalization and discovery. The Retention team manages the optimization of Life Time Value through engaging life-stage and event based communications across multiple channels. We test, learn, measure and monitor what we do with an eye to constantly improve our KPIs and deliver brilliant customer experiences.
Retention Marketing Manager/Sr Manager Job Responsibilities
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Develop customer centric strategies and tactics to drive listener retention and engagement through personalization and cohort management for the region
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Manage and drive customer communications calendar as well as develop lifecycle triggered communications
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Own and create automated lifecycle experience of listener from on-boarding through renewal and upsell and across channels
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Create and execute test and learn strategies to optimize efforts across channels
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Collaborate with Product and Content teams to execute experiences designed to increase personalization, engagement and retention
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Partner with Global Retention Manager to develop marketing tech stack roadmap in an effort to drive capabilities for personalization, targeting, and predictive modeling
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Develop and deliver best in class retention and cross-channel communications practices for your market
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Be the subject matter expert during partnership meetings and collaborate with key partners to deliver engaging user experiences
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Partner with VP of Retention to ideate partnership terms for larger partnerships in an effort to drive data ownership and deliver brilliant customer experiences
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Work with partnership teams to share customer experience best practices and develop partnership guidelines for the region
Qualifications & Experience
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Bachelor’s Degree in a business related field.
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Minimum of 4+ years experience in relationship management, CRM, digital retention marketing
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Highly organized and proactive with a strong attention to detail
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Strong, data-driven mentality to identify key avenues for growth
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Deeply curious about customer behavior and action drivers
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Experience with mobile marketing platforms a plus
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Strong communications skills, including ability to distill and relay data to a variety of audiences, including senior executives
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Experience with CRM, mobile, and marketing analytics software
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Experience with analytical tools like Tableau,
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Proficient in all Microsoft Office programs.
