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Program Planning Manager Factual
All times are in Central European Summer Time.
Requisition ID
12818
Location
PL-Warszawa
Career Category
Creative & Content
Division
Discovery Networks - Intl Division
Type
Company Employee Full-Time
More information about this job:
Position Summary:
Discovery Channel is Poland and Hungary’s #1 factual channel and the PPM Factual is a key role in growing that leadership. The role strategically and proactively analyses the programming and market competitors and the Discovery Portfolio to ensure the programming output on the channels meets the KPIs such as ratings, quality and brand fit.
In this role, you will work closely with the Factual team, ensuring every opportunity to maximize communication of the content is maximized. You will work with research and commercial teams and the lifestyle team. You will be a content advocate and show passion for Discovery’s content and brands.
You will work with the CEEMEA programming team to drive the content strategy for the factual portfolio and share market intelligence with the Lifestyle team and the planning team in CEEMEA, ensuring best practice is maintained.
Responsibilities:
- Develop the long-range programme strategy based on market analysis of viewing behavior and current viewing trends by platform.
- Work with Research to develop a full understanding of ratings information and impact on the schedule, whilst proactively looking for long-term trends.
- Understand competitors’ channels and market influences and their impact on portfolio audience/viewing schedule
- Build knowledge of library and how best to utilize programme assets in the market
- Communicate strategy and schedules internally and externally.
- Creation of stunts/events/strands as well as CEEMEA Beacon promotables
- Monitor and analyze the strategy and schedule of the portfolio, to optimize programming and promotional activities.
- Be aware of programming initiatives across the CEEMEA portfolio and to contribute towards any initiatives to supply the local needs.
- Close liaison with Media Planning to help plan and review media plans campaigns to ensure they are effective.
- Work with the Research Director, VP Programming and Senior Channel Manager, Factual, to review and advise on ways to change and grow brands outside of business-as-usual budgets and activities.
- Review the performance of programmes and ensure the inventory is used optimally and advise the Programming Team on a regular basis of changes in content priorities.
- Work with London and Warsaw Programming teams to act as a local content sourcer, looking for opportunities to acquire or coproduce shows.
- Close co-operate with Programming department in CEEMEA and other programme planners to ensure sharing of best practice and best usage of economy of scale.
- Work with the Eurosport team to develop cross-portfolio initiatives.
- Support the Lifestyle team through training and advice and cover.
- Inputting of programme schedule in to IBMS database when needed.
Create Quarterly, 6 month and annual presentations on portfolio and competitor content.
Requirements:
- Strategic and business approach, able to see trends in the data
- A passion for analysis and an attention to detail.
- Understanding research data incl people metre data would be beneficial
- Knowledge of Polish or Hungarian markets would be beneficial
- Calm under pressure and the ability for multitasking
- Strong organizational and time management skills
- A Team player with strong interpersonal skills
- A passion for factual, lifestyle content.
- Brave and risk-taking but able to learn from failures as well as successes
- Fluent in Polish with good English
- Knowledge of Techedge system is beneficial
Metrics:
- Development of the Polish and CEN portfolio, hitting key KPIs
- Great analyses with clear recommendations.
- Demonstrate proactive and enthusiastic approach
- Acts professionally, encouraging others to be business-like and results-oriented
- Demonstrates knowledge and passion for our content
- Establish and maintain good internal relationships within the Discovery Central Europe & CEEMEA teams.
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