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Programme Planning Manager Lifestyle
All times are in Western European Summer Time.
Requisition ID
12890
Location
PL-Warszawa
Career Category
Hidden (15638)
Division
Discovery Networks - Intl Division
Type
Company Employee Full-Time
More information about this job:
Position Summary:
TLC is Poland’s number 1 International lifestyle channel and the PPM Lifestyle is a key role in growing that leadership. The role oversees a portfolio of Lifestyle entertainment brands in Central Europe, ensuring the programming output on the channels meets the KPIs such as ratings, quality and brand fit.
In this role, you will work closely with the Lifestyle team, ensuring every opportunity to maximize communication of the content is maximized. You will work with commercial teams and the lifestyle team. You will be a content advocate and show passion for Discovery’s content and brands to internal and external stakeholders.
You will work with the CEEMEA programming team to drive the content strategy for the Lifestyle portfolio and encourage best practice across CEEMEA
Responsibilities:
• Develop the long range programme strategy
• Manage, develop and inspire a team to ensure they give the most of their skills for the success of the department
• Close co-operate with Programming department in CEEMEA and other programme planners in DNCE to ensure sharing of best practice and best usage of economy of scale.
• Liaise with Research to develop a full understanding of ratings information and impact on the schedule.
• Understand competitors’ channels and market influences and their impact on portfolio audience/viewing schedule
• Build knowledge of library and how best to utilize programme assets in the market
• Communicate strategy and schedules internally and externally.
• Creation of stunts/events/strands/themes etc for the purpose of audience growth and which create marketing/pr and non standard ad sales opportunities.
• Monitor and analyze the strategy and schedule of the Portfolio, to optimize programming and promotion activities.
• To be aware of programming initiatives across the EMEA portfolio and to contribute towards any initiatives to supply the local needs.
• Close liaison with B2B marketing members, to inform external clients on upcoming programmes and schedules.
• Close liaison with Promo Production and Media Planning, reviewing campaigns to ensure they represent the content strategy plans
• Inputting of programme schedule when needed
• Support the Lifestyle team through training and advice and cover.
• Act as a local content-sourcer, looking for opportunities to acquire or coproduce shows that will drive ratings and PR.
• Working with the production team and brand partnership team to ensure that programmes are on brand and have the highest potential to rate.
• Working with the Research Director, Head of Channels CEN and the Channel Director, Lifestyle, review and advise on ways to change and grow brands outside of business as usual budgets
• Review the performance of programme and ensure the inventory is used optimally and advise the Programming Team on a regular basis of changes in content priorities.
Requirements:
• Min 5 years in Television Business
• Strategic and business approach
• Knowledge of local market
• Understanding research data incl peoplemeter
• Calm under pressure and the ability for multitasking
• Organizational and time management skills
• Team player with strong interpersonal skills
• Fluent in Polish and English
• Knowing Windows office, IBMS an advantage
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