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Antal is a leader in executive recruitment and HR consulting services. The brand is present in 35 countries and has been operating in Poland since 1996. Antal International offices in Warsaw, Wrocław, Cracow, Poznań and Gdańsk conduct projects across Poland and abroad for biggest global corporations and local businesses operating in all sectors of the economy. The Antal Sales & Marketing team recruits professionals and managers for sales, marketing, business development, PR and customer service positions. Antal Sales & Marketing consists of a number of sections that specialize in the following areas: FMCG, retail, HoReCa, Consumer Electronics, B2B, Internet/ Media/E-commerce, New Technologies, Business Development, TSL, Property, Construction, Oil & Energy, Packaging, Agriculture, Process Automation, Automotive, Chemicals.
For one of our Clients, multinational, pharmaceutical company which develops, manufactures and markets pharmaceutical drugs to dermatologic and thrombotic patients, we are currently looking for a candidate for the position of:
Digital Manager
Location: Warszawa
DM/06.16/WAW
Job description:
► Co-create a digital marketing strategy that can drive sales through better reach of both prescribers and patients via multichannel activities
► Establish and lead digital communication in the channels chosen to reach the customers – both prescribers and patients
► Support in development and implementation new digital projects in accordance with the strategy
► Develop, manage and update both owned media (websites, emails etc.) and Social Media presence including leading the content management of chosen digital channels.
► Lead digital campaigns aimed at both physicians and patients to achieve the agreed objectives, through a patient centric approach
► Use and collaborate with the company’s CRM and customer database management
► Measure and analyse online marketing effectiveness and optimize activities and timing
► Collaborate both with the local Polish team and with regional and corporate digital experts on strategy development, implementation and execution
► Manage and track budgets
► Implement approved digital marketing activities
► Follow up on SOP’s of Marketing
► Create and maintain relationships with important stakeholders
► Obtain, collect and share information from and to the markets on competitor activities and insight
► Close interface and cooperation with departments and/or functions: Sales and Marketing, Global Patient Solution, Patient Engagement, Medical and Compliance
Requirements:
► University degree, preferably in Marketing
► 2-3 year of working experience in online marketing environment
► Excellent knowledge of the English language
► Knowledge of MS Office, Lotus Notes
► Working experience in advertising agency and leadership on a project
► User experience with digital communication channels (Social Media experience is a must)
► Broad experience in using web analytics tools (Google Analytics)
► Good communication and interpersonal skills
► Focus on customer needs
► Team and networking mindset
► Innovative, creative, adaptable
► Analytical and strategic thinker
► Problem solving skills, ability to multitask
► Presentation skills
► Detailing knowledge about digital promotional channels using in pharma business (RX/prescription medicines)
► Ability to effective communicate messages through Social Media in order to achieve challenging goals and objectives and to build relationships
If our offer sounds interesting and you match the profile, please apply now!
anna.sarna@antal.pl
To learn more about Antal, please visit www.antal.pl
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I am aware that making the abovementioned personal data available is voluntary and I am also aware that I have the right to access and amend my personal data - in accordance with the Personal Data Protection Act of 29 August 1997 (Dz. U. No. 133, Item 883, as amended). This agreement may be revoked at any time.
