Senior Ad Sales Manager Central Europe The Walt Disney Company Polska oferty pracy

Senior Ad Sales Manager Central Europe

Key Responsibilities:

Achieve submitted Budget Targets in Central Europe markets accordingly to the budgeted channel performance KPIs:
On-going management of sales KPI's - inventory opened, adjustments, CPP pricing setting and monitoring, managing external Sales Agents partners and driving proactive approach to the sales
Securing new revenue streams coming from non-spot sales development, by introducing new joint sales strategy approach to the market, addressing prospects and evaluating market needs.
Development of new products / offers for sales e.g.: short form content; new non-spot formats
Analyse market opportunities, research material and look for new streams of revenue
Map and understand client needs, buying criteria and available spend; create deals and manage the deal process through to successful execution

Monitor sales KPI's and deliver insights to higher tiers and E+A structure, ensuring consistency of data and information provided
Execute pan European campaigns on local grounds with production support included when localisation needed
Follow all internal processes and workflows, with GRE policy and monitoring plan included

Build TWDC offer awareness among key clients and media houses through B2B marketing activities.

Manage annual B2B plan and budget
Plan, execute promotional activities, addressing best opportunities and leverage TWDC assets and programming for clients communication purposes
Plan, execute roadshow presentations among media agencies and direct clients
Maintain and develop external relationships; execute individual plan for client’s / agencies meetings to build up independent market relationships;
Support ad rep's activities with relevant materials. Putting pressure on TWDC visibility in ad rep's trade marketing.

Ensure alignment of ad sales operations with internal audit procedures and guidelines
leverage on know-how and experience from other regions, share local achievements and insights with other FNG territories and departments
Support paneuropean sales with execution of deals and preparing offers
On-going daily co-operation with all departments heads to address possible areas for ad sales developments

Manages and motivates people (even those with no direct reporting line) to get results
Fully engaged in getting the best out of Account Managers/reps
Energetically setting targets, giving feedback, challenging, coaching and developing to maximise motivation and results
Proactively addresses underperformance and develops potential

Skills and competences required:

Full Ad Sales skill set and tactics; negotiation skills; project management skills
Great analytical skills – able to understand the market, draw conclusions and recommend course of action to Ad Sales Director and relevant others
Great communication skills, articulate, engaging, uses the right information and encourages others to share
A natural talent to develop strong external connections: strong socializer and networker, developing meaningful relationships
Ability to pitch discussion and negotiate at the right level and in the best style for the client
Strong consumer understanding and client focused; Proactively find new business, new clients and leverages existing assets
Uses application of strategy and commercial understanding to support Account Managers and Account Executives to develop accounts and grow market share
Deliver sales management administration accurately – set realistic targets, accurately forecasts, completes all reporting
Team player but must be able to work independent as well
Languages: Fluent English
IT competences: Word, Excel and PowerPoint, TechEdge/Arianna would be additional asset
Knowledge of TWDC channels and media brands
Innovative approach

Senior Ad Sales Manager Central Europe