Konkurs Eurobest roztrzygnięty
Francja najmocniejsza na konkursie Eurobest 2004
Organizatorzy konkursu reklamowego Eurobest ogłosili wczoraj wyniki tegorocznej edycji.
Trzy różne francuskie agencje zdobyły Grand Prix konkursu w trzech najważniejszych kategoriach (TV/kino, prasa, outdoor). W kategorii “Radio” przyznano jedynie trzy trzecie miejsca za względu na niezadowalający poziom prac.
Three different leading French agencies have won the top prizes: BETC EURO RSCG won the TV/Cinema Grand Prix for "Waterboy" for Evian mineral water; the Print Grand Prix went to BDDP & Fils for the BMW campaign "Paris", "London", "New York"; and TBWAParis won the Outdoor Grand Prix for the K2R stain remover campaign "Tie", "Shirt", "Dress", "Pants", "T-shirt".
France walked away with the most awards, winning 22 out of the 110 trophies awarded, followed by Germany with 20 awards and United Kingdom with 18.
The results for Radio, introduced for the first time this year, were disappointing with only three Bronze trophies awarded. "I think this is a reflection of the best work not being entered, as opposed to the quality of creativity in European radio. We hope this will be remedied for Radio Lions in Cannes" said Terry Savage, CEO of Eurobest.
Agency of the Year was awarded to Abbot Mead Vickers BBDO, London. DDB Germany, Berlin came in second place and TBWAParis came in third.
A total of 3727 entries were submitted this year, up 11% from 2003, and were judged by 21 top creatives and producers led by Swedish jury president Sven Olof Bodenfors.