W komunikacie INMA ujawnia, że w tegorocznej odsłonie konkursu Global Media Awards nagradzającego najbardziej innowacyjne i skuteczne projekty medialne przyjęto zgłoszenia od 196 wydawców pochodzących z 36 krajów na całym świecie. Po obradach jury do ścisłego finału przyjęto 115 projektów startujących w 20 kategoriach.
W tegorocznej edycji Global Media Awards wśród nominowanych znalazły się dwa zgłoszenia pochodzące z Polski.
W kategorii projektów najbardziej angażujących odbiorców w czytelnictwo prasy drukowanej znalazła się „Gazeta Pisarzy”, czyli wydanie specjalne „Gazety Wyborczej” (Agora), które przygotowali polscy pisarze m.in. Wojciech Kuczok, Anna Dziewit-Meller, Sylwia Chutnik i Marcin Wroński. Numer powstał z okazji Światowego Dnia Książki i z inspiracji Wrocławia - Europejskiej Stolicy Kultury.
Uwagę jury konkursu przyciągnęła też aplikacja mobilna Onetu (4.0) z obsługą głosu wprowadzona w październiku ub.r. W uzasadnieniu tej kandydatury podkreślono, że zaoferowana przez Onet mobilna platforma jako pierwsza na polskim rynku oferuje unikalną technologię „text to speech” do odbioru treści oferowanych przez nadawcę oraz obsługi programu.
Wyniki Global Media Awards 2017 zostaną ogłoszone w Nowym Jorku podczas konferencji World Congress of News Media w dniach 21-23 maja br.
Poniżej pełna lista nominowanych w 20 kategoriach.Category 1: Best Brand Awareness CampaignGroup 1: Regional/Local BrandsBerliner Morgenpost, Berlin, Germany, “Brand Campaign for the Launch of Berliner Morgenpost Compact”Toronto Star, Canada, “Toronto Star Touch”Winnipeg Free Press, Canada, “The Value of Local Journalism”
Group 2: Global/National BrandsFinancial Times, New York, United States, “Facts. Truths.”Singapore Press Holdings, Singapore, “A Micro Film Entitled Pa's Expressions”WeltN24, Berlin, Germany, “WELT Campaign” Category 2: Best Public Relations or Community Service CampaignGroup 1: Regional/Local BrandsEl Colombiano, Envigado, Colombia, “Plebiscite on the Scale: Casting a Conscientious Vote”DMNmedia/The Dallas Morning News, United States, “The Dallas Morning News Charities Campaign 2016-2017”Kasturi & Sons, Chennai, India, “The Hindu Tamil – Tamil Nadu Election Campaign 2016”
Group 2: Global/National Brands24sata, Zagreb, Croatia, “Better Education for Better Croatia”Independent Media, Cape Town, South Africa, “Racism Stops With Me”KSF Media, Helsingfors, Finland, “HBL Launching the Mobile Service Recommend a Refugee – A Small Step for a Greater Good”
Category 3: Best Use of an Event to Build a News BrandGroup 1: Regional/Local BrandsABP, Kolkata, India, “The Telegraph SHE Awards”HT Media, Mumbai, India, “HT No TV Day”Leader Community News, Melbourne, Australia, “Snap Melbourne”
Group 2: Global/National BrandsThe Economist, London, United Kingdom, “The Economist's Pride & Prejudice Event and Campaign”Jagran Prakashan, New Delhi, India, “The Road to India’s ‘Epic’ Issue”NBC News Digital, New York, United States, “Virtual Democracy Plaza” Category 4: Best New Print ProductGroup 1: Regional/Local BrandsIndependent Media, Cape Town, South Africa, “Home Property Magazine Kwa-Zulu Natal”LNP Media Group, Lancaster, United States, “Sunday Magazine: For People Who Love Lancaster County”News Corp, Surry Hills, Australia, “Summer Time Magazine”
Group 2: Global/National BrandsBlank Spot Project, Stockholm, Sweden, “Blankspot #0”The Economist, London, United Kingdom, “The Economist’s 1843 Magazine”South China Morning Post, New Territories – Hong Kong, “This Week in Asia“ Category 5: Best Use of MobileGroup 1: Regional/Local BrandsCorreio, Salvador, Brazil, “Segmented WhatsApp Groups”Newsday, Melville, United States, “Newsday Sports App”Toronto Star, Canada, “thestar.com, Toronto Star, SMG Digital”
Group 2: Global/National BrandsO Estado de São Paulo, Brazil, “Songs of Violence”Grupa Onet-RAS Polska, Warsaw, Poland, “Onet 4.0”Wall Street Journal, New York, United States, “WSJ VR for Daydream” Category 6: Best Use of VideoGroup 1: Regional/Local BrandsCalgary Herald, Canada, “Without Limits: Kids with Special Needs”Domain, Pyrmont, Australia, “Domain Satirical Video Series: Avalon Now”KIT, Stockholm, Sweden, “Doing Something Different – How KIT Video Changed Social Video in Sweden”
Group 2: Global/National BrandsThe Guardian, London, United Kingdom, “Dab – Shareable Videos from The Guardian”Hürriyet, Istanbul, Turkey, “Hürriyet – Kilis 360”Independent Media MOJO, Cape Town, South Africa, “Don't Look Away: 16 Days of Activism” Category 7: Best Launch of a Brand or Product to Create An Audience SegmentGroup 1: Regional/Local BrandsAustin American-Statesman, United States, “Austin360 Live Video Concert Series”Berliner Morgenpost, Berlin, Germany, “Brand Campaign for the Launch of Berliner Morgenpost Compact”News Corp, Surry Hills, Australia, “delicious.100 – Catering to a New Audience”
Group 2: Global/National BrandsFinancial Times, London, United Kingdom, “FT.com New Website”NZME, Auckland, New Zealand, “NZ Herald Focus”De Persgroep, Kobbegem, Belgium, “Topics” Category 8: Best Use of New Technology to Generate Revenue and EngageGroup 1: Regional/Local BrandsAdvertiser Newspapers, Adelaide, Australia, “News Corp Australia's Digital Retail Impulse Stands”Albuquerque Journal, United States, “Print in Motion/Classifieds”MittMedia, Gävle, Sweden, “Local MittMedia Takes the Lead on Live News Video in Sweden”
Group 2: Global/National BrandsO Estado de São Paulo, Brazil, “Songs of Violence”Financial Times, London, United Kingdom, “FT.com: The Fastest Publisher Site Worldwide”Multipass, Paris, France, “Multipass” Category 9: Best Idea to Encourage Print Readership or EngagementGroup 1: Regional/Local BrandsAdvertiser Newspapers, Adelaide, Australia, “News Corp Australia's Digital Retail Impulse Stands”Berliner Morgenpost, Berlin, Germany, “Brand Campaign for the Launch of Berliner Morgenpost Compact”BZV Medienhaus, Braunschweig, Germany, “Citizen's Newspaper – Die Bürgerzeitung”
Group 2: Global/National BrandsAgora, Warsaw, Poland, “Writers’ Newspaper”Jagran Prakashan, New Delhi, India, “When a Newspaper Decided to Become the Nation’s Teacher”Schibsted, Oslo, Norway, “360° Campaign Print and Digital” Category 10: Best Idea to Grow Digital Readership or EngagementGroup 1: Regional/Local BrandsBergens Tidende & Schibsted, Oslo, Norway, “BT Junior”Newsday, Melville, United States, “Newsday’s Battle of the Bands”Winnipeg Free Press, Canada, “The Winnipeg Free Press Insiders Program”
Group 2: Global/National BrandsSchibsted, Oslo, Norway, “Good Taste - Good Reading”Stuff - Fairfax, Wellington, New Zealand, “Civil Society”USA Today Network, McLean, United States, “Voting Because” Category 11: Best Use of Social MediaGroup 1: Regional/Local BrandsBrilio.net, Jakarta Selatan, Indonesia, “Instagram Competition – 29-Day Challenge”NewsLocal, Surry Hills, Australia, “SnapAustralia”Zero Hora, Porto Alegre, Brazil, “Zero Hora Social Networks”
Group 2: Global/National BrandsAftenposten, Oslo, Norway, “#DearMark: How Aftenposten Stood Up Against Facebook”Kvällstidningen Expressen, Stockholm, Sweden, “Magda Gad – World-Class War Coverage and Interaction on Facebook”NBC News Digital, New York, United States, “NBCNews Social Media: Election 2016” Category 12: Best New Paid Content or Subscription InitiativeGroup 1: Regional/Local BrandsHerald Sun, Southbank, Australia, “Data-Driven Subscription Audience Growth”News Regional Media, Fortitude Valley, Australia, “Free NutriBullet or Fitbit”Judges awarded only two finalists in this group
Group 2: Global/National Brands15min, Vilnius, Lithuania, “Stop Selling – Start Telling: 15min's Paywall Initiative Against Ad-Blockers”Fairfax Media, Sydney, Australia, “Fairfax Media – Instant Access to Premium Content for Australian Businesses”De Persgroep, Kobbegem, Belgium, ”Topics for Subscribers of Newsbrands” Category 13: Best Idea to Grow Advertising Sales or Retain Advertising ClientsGroup 1: Regional/Local BrandsAustralian Community Media, Fairfax Media, Nowra, Australia, “Connect With Classifieds”The Oklahoman Media Company, United States, “New Business Acquisition Campaign”Russmedia, Schwarzach, Austria, “VN – Brand Initiative for SMBs”
Group 2: Global/National BrandsBonnier News, Stockholm, Sweden, “Bonnier News Brand Studio Full Service Integrated Marketing Solutions – The Mazda Case”Ekstra Bladet, Copenhagen, Denmark, “Programmatic Print – Revolutionizing the Trading of Print”Jagran Prakashan, New Delhi, India, “The Gamification of Advertising Sales for Revenue Growth” Category 14: Best Marketing Solution for an Advertising ClientGroup 1: Regional/Local BrandsAdTaxi, Denver, United States, “Driving the Metrics that Matter with Magellan”News Regional Media, Fortitude Valley, Australia, “Hey Mumma and OMO”Singapore Press Holdings, Singapore, “Courts BrandInsider”
Group 2: Global/National BrandsThe Irish Times, Dublin, Ireland, “The Irish Times and VHI – Let's Talk Fertility”Made By Fairfax, Pyrmont, Australia, “The Podcast that Turned a Brand into a Storyteller”NZME, Auckland, New Zealand, “Brand USA 2016 Road Trip” Category 15: Best Execution of Print AdvertisingGroup 1: Regional/Local BrandsAPN Australian Regional Media, Fortitude Valley, Australia, “OMO Front Page Wrap”The Oklahoman Media Company, United States, “The Oklahoman's Print Advertising Campaign”Russmedia, Schwarzach, Austria, “Shopping - Preferably in Vorarlberg”
Group 2: Global/National BrandsMetro Toronto, Canada, “Big Friendly Giant”Singapore Press Holdings, Singapore, “The Animated and Interactive New Paper”Times of India, New Delhi, India, “No Honking Drive” Category 16: Best Execution of Native AdvertisingGroup 1: Regional/Local BrandsDomain, Pyrmont, Australia, “Domain and National Australia Bank Commercial Content”Russmedia, Schwarzach, Austria, “The Gams Story”USA Today Network - Gannett, Indianapolis, United States, “Banner CORE”
Group 2: Global/National BrandsForbes Media, Jersey City, United States, “Forbes with KPMG – The Great Rewrite”The Irish Times, Dublin, Ireland, “The Irish Times and The Audi Q7 – The Best of Both Worlds”News UK, London, United Kingdom, “News UK Video” Category 17: Best Use of Data AnalyticsGroup 1: Regional/Local BrandsNews Corp Australia, Bowen Hills, Australia, “More Valuable”Newsday, Melville, United States, “Newsday’s Predictive Data Analytics Driving Subscriber Retention”Toronto Star, Canada, “Toronto Star Touch”
Group 2: Global/National BrandsAftenposten and Schibsted, Oslo, Norway, “Aftenposten Subscription Purchase Prediction”Fairfax Media, Sydney, Australia, “Fairfax Media – Independent News for Independent Thinkers”Fairfax Media, Auckland, New Zealand, “Driving Audience Growth and Consumption Using Data Analytics” Category 18: Best Use of Consumer ResearchGroup 1: Regional/Local BrandsLeader Community News, Melbourne, Australia, “Your Neighbourhood Research”Judges awarded only one finalist in this group
Group 2: Global/National BrandsThe Globe and Mail, Toronto, Canada, “Context Matters”Independent News & Media, Dublin, Ireland, “The Book of Evidence”Trinity Mirror, London, United Kingdom, “Modal Britain - Life Outside the Bubble” Category 19: Best New Corporate Innovation InitiativeGroup 1: Regional/Local BrandsLa Voz del Interior, Córdoba, Argentina, “La Voz del Interior Shifting to Innovation”Judges awarded only one finalist in this group
Group 2: Global/National BrandsDainik Bhaskar, Bhopal, India, “A Newspaper's Quest to Unleash the Power of Comics”Folha de São Paulo, Brazil, “Journalism for the Experienced”Schibsted Media Group, Stockholm, Sweden, “Schibsted Creation Suite: Eliminating Legacy Workflows and Empowering Innovation” Category 20: Best New Concept or Innovation to Create New Profit CentersGroup 1: Regional/Local BrandsNews Corp Australia, Surry Hills, Australia, “delicious.100 - Creating Tasty New Revenue Streams ”Stadsporten Citygate, Stockholm, Sweden, “Repositioning the Local Media House as a One-stop Shop for Local SME Marketing Needs”Toronto Star, Canada, “Headline Coffee: Because Coffee and the Newspaper Just Make Sense”
Group 2: Global/National Brands24sata, Zagreb, Croatia, “Going Where No Croatian Media Has Gone Before”Ekstra Bladet, Copenhagen, Denmark, “Programmatic Print – Revolutionizing the Trading of Print”Fairfax Media, Sydney, Australia, “The Store”
